For many Germans, Radio hören is a trusted source of new information and entertainment. This is likely due to its broad reach and ability to reach a wide audience. Whether you're commuting to work, preparing dinner, or simply surfing the web, the radio can give you the latest weather news and updates.
Among older people, it is not uncommon to hear an older person say, "I can't remember the last time I listened to the radio." However, the popularity of this medium is increasing among young people. Many listeners can use smartphones and personal playlists to determine when and where they are listening to the radio.
The most popular formats for this demographic include country and talk radio. Women prefer country music, while men choose Pop CHR or Classic Rock. Some savvy radio groups are grabbing attention with their catchy music.
A new study has looked at how radio is introduced into the lives of older adults. Its findings suggest that radio is not only a useful tool but a boon to their overall health.
An interesting statistic is that most Germans aged 12 and over listen to terrestrial radio at least once a week. That's a lot of radio!
The most intriguing part of this study, however, was how the participants reported using a range of technologies to understand radio. Some participants said they listened to the radio all the time, while others had specific listening habits.